Welcome to the Food Service CRM Advisory Group Web Site! We Want to Work as an Industry to Understand How Best to Implement Customer Relationship Management Processes and Improve the Way the Industry Goes-to-Market

The Advisory Group seeks ways for industry members (manufactures, brokers and technical & support service providers) to work together to:

• Understand Customer Relationship Management and provide relevant resources
• Set Customer Relationship Management and Go-to-Market standards and best practices for the industry
• Ensure that everyone gets the most out of each broker sales call
• Expand food service industry sales as a whole
• The ultimate goal: to sell more, faster and efficiently, while developing key customer intelligence and building customer loyalty!

The Food Service CRM Advisory Group is in its infancy stage. We currently have a group of steering team members who are helping to shape it. The goal is to have a subscriber-based group made up of food service industry brokers and manufacturers, primarily from the fields of Sales & Marketing, working together to define best practices and to grow the industry.